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Roberto Chibbaro

Marketing digitale, dal 2008

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Archivi: advertising

Digital Marketing

16

A/B Test
BoF – Base of the funnel
Buyer Persona
CMP (consent management platform)
CRO – Ottimizzazione tasso conversione
Funnel
Influencer Marketing
Lovemark
Media Mix
Metriche AARRR
Messy Middle
MoF – Middle of the funnel
ROAS
ROI
S.O.P. – Standard Operation Procedure
ToF – Top of the funnel

Google Ads

3

Google Business Profile
Google Tag
SKAG

Meta

4

Business Suite
BM – Business Manager
Conversion API (Capi)
Lookalike (pubblico)

Glossario SEO - Icona

SEO

2

SXO – Search Experience Optimization
E-E-A-T

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advertising

ROAS
ROI
Buyer Persona